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The easiest way to achieve these is getting your brand mentioned on popular websites. Once you know which categories have potential, you now need to fill that gap. Search data has become more reliable over the past decade, and you can now lean on tools like Ahrefs and Semrush to find what you need.
This will, in turn, drive traffic to your site, supercharge your rates of engagement, and, ultimately, your conversions. To simplify and scale the process, we recommend utilizing an SEO platform. Below, we’ll walk you through the process of conducting link gap analysis with or without a platform. Access the entire search landscape and uncover content opportunities with the largest and freshest keyword data set which covers 30+ billion keywords in 170 countries. Full power of seoClarity platform to scale enterprise SEO to earn the search visibility you deserve. It provides all SEO data, metrics, and capabilities seamlessly integrated for the fastest, most scalable insights.

As a technical SEO, I get to work with development teams on a daily basis and as I mentioned previously, communication is an important part of my work. In marketing, developing ideas and creating content can’t be accomplished successfully without deliberately incorporating both user and SEO experience. Digital Web Solutions has solutions to help your business grow online. The semantic prominence function has been a great surprise, it has allowed me to climb

  • One of the strongest SEO signals you can give Google to understand what your website should rank for is topical authority.
  • DinoRank has provided me with simple and concrete actions to improve my website.
  • First, it helps you make sure you aren’t missing any gaps when it comes to content.

has allowed me to climb positions very fast and has generated an increase in my WEB income. I tried it for a month and it is clear to me that I am not leaving Dinorank.
Ranking for top keywords on paid and organic channels translates into more traffic – and more revenue. Starting with a seed keyword, you’re able to generate hundreds of related keywords, cluster them and then produce incredibly detailed content briefs effortlessly. As previously discussed, if you come across clusters of keywords with a sporadic ranking between positions 30-50, these are typically the pages that require updating. As a bonus, you’ll notice in the screenshots that every cluster has a keyword that is highlighted green. This is because our algorithm has identified that as the best keyword to create a content brief around. On the other hand, clusters that have an average rank of 50+ are usually a sign we’re missing that content altogether.
As we’ve said earlier, you’ll easily be able to combine multiple CSVs from different sources without having to format each if you’re using Keyword Insights. Our keyword discovery tool is a quick way to generate related keywords from a seed in 3 simple steps. For each ‘seed’, we want to find all the relevant keywords for our business. Repeat this process for each competitor and save the keywords to a spreadsheet. For example, let’s say your site is Freshbooks; in the software accounting space. For the keyword ‘chargebacks accounting,’ how many of the results are ‘real-life competitors’?
Rather, you want to see where you might have cracks in your own strategy so you can come up with something better than what your competitors are doing. Looking to SEO keyword research is one way to determine which topics to tackle on your website. If I saw a domain ranking for 30 keywords with an average rank of 6, and another domain ranking for 20 keywords with an average rank of 2. Create a pivot table where the table includes “Domain” as rows, “Count of keyword” and “Average Rank” for values.
It also helps you rank for keywords that you might have missed in your initial content plan. To maintain a holistic strategy for content marketing, you should be performing a content gap analysis regularly. Use your content gap analysis template to track your progress and see how your website’s rankings improve over time. This will allow you to see the impact of your efforts and make any necessary adjustments. You can also track your progress using analytics tools like Google Analytics and SEMrush. This will allow you to see which keywords have improved in rankings, what kind of traffic is being generated, and other essential metrics such as average page views and time on page.

There Are 5 Steps To Find And Fix Your Content Gaps

You can also view competitor websites that rank higher in the search engine result pages (SERPs) for your target keywords. Keyword gap analysis is not just another fancy buzzword; it’s a proven method to identify gaps in your keyword strategy and turn them into opportunities. It’s like having a secret weapon that reveals the missing links between your website and your competitors, empowering you to take charge and dominate the search engine rankings.

How Do You Incorporate Your Findings Into Your Digital Marketing Plan?

Take a thorough look at your website’s content and find gaps in the content. This could be as simple as making a list of all the topics your website covers and comparing it to the topics your competitors are covering. Any discrepancies are potential content gaps that you’ll want to fill. I do keyword research for my own and my clients’ projects almost daily. I use the audit a lot both for potential
clients, as well as to control my projects. To be able to see keywords from other without having access to their search console.
An SEO gap analysis is a valuable tool for any business looking to improve its search engine footprint. To get the most out of your analysis, working with an experienced agency offering SEO professional services is best. Today we’ll explain what a gap analysis is, why your business should consider one, and who should be charged with creating an SEO gap analysis.
After the brief is prepared, it can be handed over to your writers (or use it yourself as your content outline). Once they/you finish writing and the content is approved for publication, remember to submit it to Google Search Console and also link it internally to other relevant pages. With this, you can make your content more comprehensive and better than anything else in the SERP. In other words, we give you everything to match search intent and create the best content.
There is limited space on the search engine results page (SERP) and not everyone can make it to the top. You can enter an exact URL of a competitor’s page and compare it to your own to see what you may be missing. You’ll either add those keywords to your page—or create an entirely new page—and start stealing competitors’ traffic.
To save time and get a more accurate assessment of your company’s true competitors, consider utilizing Link Gaps from seoClarity’s Research Grid. Access rankings for any domain, sub-domain, URL and backlink index with the only SEO platform to offer unlimited competitive comparisons. Accurate, reliable rank tracking with unlimited keyword capacity and competitive comparisons with rankings in 180+ countries. These are topics that may be interesting for HubSpot to publish new pieces of content about in order to get closer to the topical coverage of their competitors. SEO GAP JOIN illustrates that HubSpot has a keyword overlap with several of their competitors.
That’s why we spend as much time on keyword gap analysis as we do on topic gaps. The topic research option and keyword gap tool can make gap analysis magnitudes simpler. There are two main types of competitive intelligence that you will want to use as you build your digital strategy. It comprises uncovering your online competitor brands and looking at their keyword targets, rankings, and content strategies.
Performing an advanced content gap analysis is a click away with the SEO tools we mentioned. It may take a while to familiarize yourself with all the features, but once you get a grip on how they work, these programs will be an invaluable asset to your SEO strategy. You can then perform keyword gap analysis to see if there are keywords for which they rank well that you do not. Use this information to enhance your tracked keyword groups and get new ideas for your content teams. Take baseline metrics to see how well you rank compared to others on your main keyword groups. Perform high-level analysis to see how well you rank on the keywords that matter the most to your organization.

When you do this regularly – such as quarterly – you are much better positioned to stay on top of your competitors’ strategies and beat them. Topical authority is essentially demonstrating subject matter expertise, and it is achieved by covering everything there is to cover about the topics you want to rank for. Last but not least, when you’re trying to get a pulse on your audience, forums are still a brilliant resource. You can find decades and decades of questions from real people in just about any industry.
From there, you can create a strategy to “boost” low rankings and steal keywords from your competitors. However, you can beat them with a strong SEO strategy, and a keyword gap analysis helps you create one. We’ll show you how to conduct a keyword gap analysis using tools like Semrush, and how you can use it to build a content strategy. Here the current content performance is compared with the desired content performance.

Adrienne Daniel

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